Short version: We collect your email to manage waitlist access. We don't sell your data. We respect your GDPR rights. If you have questions, email us at hello@the-syndicate.io.
1. Who We Are
The Syndicate is operated by Icarus Agency Ltd., a company incorporated in the United Kingdom. When we refer to "we", "us", or "our", we mean Icarus Agency Ltd.
If you have any questions about this Privacy Policy, please contact us at: hello@the-syndicate.io
2. What Data We Collect
2.1 Information You Provide
When you join our waitlist or contact us, we may collect:
- Email address — to send you product updates, access invitations, and important notices
- Name — if you voluntarily provide it when signing up
- Communication data — any messages you send us via email or contact forms
2.2 Usage Data (Automatically Collected)
When you visit our website, we may automatically collect:
- IP address (anonymised where possible)
- Browser type and version
- Pages visited and time spent on each page
- Referring URL
- Device type (desktop, mobile, tablet)
This data is collected in aggregate and is used solely to improve our website experience. We do not build individual user profiles from this data.
3. Cookies
Our website may use cookies and similar tracking technologies. We use the following types of cookies:
- Essential cookies: Necessary for the website to function correctly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our website. We use privacy-first analytics tools that anonymise data before storage.
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
4. How We Use Your Data
We use the data we collect for the following purposes:
- To manage your place on the waitlist and notify you when access becomes available
- To send you product updates, release announcements, and relevant news (you can unsubscribe at any time)
- To respond to your enquiries and provide customer support
- To improve our website and product based on aggregate usage patterns
- To comply with our legal and regulatory obligations
We will never use your data for any purpose that you have not been informed about or consented to.
5. Legal Basis for Processing (GDPR)
Under the UK GDPR and EU GDPR, we process your personal data on the following legal bases:
- Consent: When you join the waitlist, you consent to us contacting you about The Syndicate product.
- Legitimate interests: We process certain usage data to improve our services, where this doesn't override your privacy rights.
- Legal obligation: Where we are required to retain or process data to comply with applicable law.
6. Third Parties
We may share your data with trusted third-party service providers to operate our business. These include:
- Email delivery providers — to send you waitlist confirmations and updates (e.g. transactional email services)
- Hosting providers — our website is hosted on servers within the EU/UK
- Analytics providers — privacy-first analytics tools that do not identify individual users
We do not sell, rent, or trade your personal data to any third party for marketing purposes. All third-party service providers are contractually required to keep your data secure and use it only for the services they provide to us.
7. Data Retention
We retain your email address and associated data for as long as you are on our waitlist or subscribed to receive communications from us. If you request deletion of your data, we will remove it within 30 days, except where we are required to retain it by law.
8. Your Rights (GDPR)
If you are located in the UK or European Economic Area, you have the following rights in relation to your personal data:
- Right to access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data ("right to be forgotten")
- Right to restriction: Request that we restrict processing of your data in certain circumstances
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing of your personal data for direct marketing or legitimate interests
- Right to withdraw consent: Where processing is based on consent, withdraw it at any time
To exercise any of these rights, please contact us at hello@the-syndicate.io. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK: ico.org.uk.
9. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our infrastructure is hosted within secure data centres and access to personal data is limited to authorised personnel only.
No method of transmission over the internet is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
10. International Transfers
Your data is stored and processed primarily within the UK and EU. Where data is transferred outside of these regions, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses (SCCs).
11. Children
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page and, where appropriate, notify you by email. Continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact
For any privacy-related questions, requests, or complaints, please contact us at:
Icarus Agency Ltd.
Email: hello@the-syndicate.io